BGT 2025

About the Project

Bragança Gaming Takeover is the first edition of a gaming event in the city of Bragança. The project required a strong, culturally rooted identity — one that connected directly with the city’s traditions and community.

The visual concept was built around the Caretos, a cultural symbol deeply linked to Bragança’s identity. This gave the event a unique character, setting it apart from generic gaming aesthetics and grounding it in local heritage.

I developed the complete brand identity from scratch — logo, color system, typography, visual language, and all communication assets. The identity was designed to be bold, energetic, and instantly recognizable across both digital and print.

The social media execution was handled by a two-person team — myself and a colleague. My colleague produced the social media content following the identity I created, and I reviewed and validated every post before publication.

What I Did

• Brand identity design (logo, color palette, visual system)
• Motion graphics for event promotion
• Graphic design for all communication materials
• Creative direction and validation of social media content